Premium DTC Skincare Brand
90 days engagementThe Challenge
A direct-to-consumer skincare brand was spending $80K/month on Meta and Google Ads with a 1.2x ROAS. Customer acquisition cost was $68 per order, making it unsustainable to scale.
Our Strategy
- Rebuilt campaign architecture from scratch with separate prospecting and retargeting funnels
- Created UGC-driven ad creatives tested across 40+ variations
- Implemented server-side tracking with Conversions API for accurate attribution
- Launched email flows capturing 22% of abandoned carts
Results
5.4x ROAS
Up from 1.2x in 90 days
$28 CAC
Down from $68 per customer
312% revenue increase
Month-over-month growth sustained for 6 months